About the image compressor
Balancing size and visual quality
Large hero images and thumbnails slow down pages and increase bandwidth bills. Compression reduces file size by trading bits humans rarely notice for fewer bytes on the wire.
Always compare before-and-after visually, especially for graphics with sharp edges, text overlays, or transparency.
Formats matter
Photographs often compress well as JPEG or modern AVIF/WebP depending on your CDN. UI screenshots with flat colors may be smaller as PNG or lossless WebP.
Avoid re-compressing the same JPEG repeatedly; generational loss accumulates.
Workflow integration
Automate compression in your static asset pipeline so authors do not hand-tune every upload. Provide maximum dimension and quality guardrails in your CMS when non-technical users upload media.
Keep originals in an internal archive when future redesigns might need higher resolution masters.